Baroness UK, renowned for its premium turf maintenance equipment, has announced a major expansion with the opening of a new 22,000 square foot facility in Basingstoke.

Driven by sustained growth, the new site marks a key milestone for the company, enhancing its operational capacity and enabling improved support for its UK, Irish, and European dealer network.

As the third UK facility, it reinforces Baroness’s commitment to service excellence and strengthens support for its 18 dealers operating across 46 locations. The investment will also streamline machine imports, expand on-site parts storage, and provide a dedicated space for technical training and hands-on dealer development.

“As demand for our equipment continues to grow, it’s vital we are investing in the infrastructure that enables us to meet the needs of our dealers and end-users, not only in the UK but further afield,” comments Baroness UK director Adam Butler.

“The new facility will support increased inventory and faster delivery but will also give us the space we need to run new and more frequent training programmes to ensure our dealers are equipped with the knowledge and resources they need to deliver the exceptional quality and reliability that Baroness is known for.

“We see this as a necessary step to elevate our operation to the next level. It’s not just growing our footprint, it’s strengthening all elements of our manufacturer / dealer relationship which will put us in the best position to provide unmatched support in every aspect of the ownership and service of a Baroness and AgriMetal product.”