Congratulations to Jason Connaughton, who has been named territory manager for turf technologies at Bernhard and Company. This is a brand-new role for the company.

Connaughton has an extensive career in golf turf, having started out as a greenkeeper in Ireland, then spending a year working in Australia at the Australian Club in Sydney. He eventually moved to the UK, becoming a qualified mechanic and eventually golf course manager at Yeovil Golf Club, his most recent position before joining Bernhard and Company. His practical experience feeds directly into Bernhard’s strategy as a pioneer of data-driven technology solutions.

“It’s really exciting to be part of the Bernhard and Company team,” said Connaughton. “The turf care industry is moving so rapidly towards data collection – it’s become such a powerful tool. With the products and technology that we are now distributing and selling, we can help turf managers both collect important data and understand how to use it to make smart decisions and operate in the most efficient way possible.”

Bernhard and Company is a driving force in the modern turf industry, which is embracing and harnessing the power of data collection. Connaughton’s role as territory manager for turf technologies means overseeing the array of Bernhard solutions, and working with companies like Maya Global that is pioneering the use of artificial intelligence for sustainable land management. Bernhard’s research also shows that 75 percent of turf grass problems occur beneath the surface, so understanding how to better manage those is crucial to turf management.