The Howardson Group has appointed Tom Worthy as its new regional sales director. Tom brings a wealth of experience and a deep-rooted passion for the turf care industry.

Upon leaving school, Tom joined the John Deere Turf Tech Apprenticeship, a three-year programme in land-based service engineering focusing on horticultural machinery, followed by a fourth-year diploma.

His commitment and skill were quickly recognised, leading to a pivotal opportunity to begin his career as a service technician. In this role, he was tasked with setting up a commercial workshop, before advancing to after-sales manager.

He then went on to work for a  French electronics manufacturer and then Timberwolf.

Reflecting on his new chapter at the Howardson Group, Tom says, “From leaving school and studying fine turf equipment through my apprenticeship, it feels like coming home. I’m excited to work with the best in the business, especially with brands like Dennis, SISIS and Hunter Grinders, which are market leaders in professional turf care machinery.”

As regional sales director, Tom’s role centres on ensuring consistent and exceptional customer experiences worldwide. “My job is to support and develop our routes to market outside the UK. I want to ensure that a customer buying our equipment in Vietnam, for example, has the same experience as a customer purchasing from a local dealer in Derby,” Tom explains. This involves building infrastructure, training dealers, and fostering direct relationships with key clients. “We need to make sure our dealers have all the tools, training, and knowledge they need to provide unparalleled customer service.”

Tom has also been struck by the significant investments the Howardson Group has made to lay strong foundations for growth. “I didn’t quite realise the scale of investment in the business to give it structure and set it up for future success.”