Trevor Chard named as new branch manager

By Alistair August 8, 2021 09:10 Updated

Reesink Turfcare’s new East Anglian branch in Burwell between Cambridge and Newmarket, which will open this autumn, has appointed its branch manager. The successful applicant for the role is Trevor Chard, an industry – and Reesink – stalwart.

Trevor Chard is a name well-known by those in the golf and fine turf industry having been national accounts manager for Reesink Turfcare for 25 years. The move to branch manager is, he says, one that will give him a new experience and challenge, along with the opportunity to share his knowledge from years in one of the company’s key customer-relationship roles.

Trevor comments: “The opening of the East Anglian branch is widely-anticipated for customers in the area, and I am really excited to be heading up the branch. I’ve worked for Reesink for years and loved it, but it was time for a new challenge in a role with fewer miles travelling the country. The new branch will focus on dealing directly with customers, adding value and building relationships, and that takes the part of my role that I’ve loved so much up until now and continues it in a new and fresh way.

“The branch has an extensive catchment of Norfolk, Suffolk, Cambridgeshire, Essex, Leicestershire and Northamptonshire and includes some key Toro customers. Our role will be to provide those customers, and new ones, with dependable maintenance and genuine parts after-sales service. There will be a demo fleet to use for new business and a range of other services available such as NSTS testing and on-site servicing.”

Similarly to the other Reesink branches, the East Anglian one will be an independently-run business, about which Trevor says: “Removing the element of being centrally-controlled and being more local to our customers will allow us to react quickly. We will be focussed on fast, easily accessible, friendly help and support.”

The East Anglia branch will follow the same successful business model applied by Reesink Turfcare to the Sheffield Park branch in the South East and the Livingston branch in Scotland. David Cole, Reesink Turfcare’s managing director, says: “Each Reesink branch location is tasked with providing a focused, ‘full-service’ support to our customers. Delivering on our promises across the sales, service and parts support of all our brands, but under one roof with a locally-focused team.

“When investing in a new location, the leadership of that branch is of paramount importance to ensure that each individual shares and understands the Reesink passion for machinery and a down-to-earth approach to providing solutions. When filling that role for our new investment for the East Anglian region we quite rightly encouraged internal applicants to step forward, but they had to win the position based on skill set, experience and above all, attitude, against outside candidates. We are very pleased that Trevor won through in the process.

“We look forward to our Burwell location opening in the early autumn, and know that Trevor, Liam Pindred, the service manager and the rest of the team are excited and ambitious about making a difference to our customers across the region the branch will serve.”

The opening of the branch will be celebrated with an Open Day, to be announced in due course, providing the opportunity for customers to tour the new facility and talk to the team, which includes five service technicians, a service manager, parts supervisor and four Reesink sales representatives, about what best suits their needs.