Reesink win aftermarket award

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Reesink’s purchasing, sales processing, service and training team have won Toro’s International Aftermarket Achievement Award for 2022. Up against fellow Toro distributors, Reesink impressed on an international scale with its dedication to Aftermarket care.

Michael Hampton, parts manager at Reesink Turfcare, says, “Winning this award puts into perspective all the hard work that goes into taking care of our customers beyond the initial purchase period. Part of what makes Toro machines so great are their long lifespans and helping customers to get the most out of their investments is always our aim.”

To achieve this award, distributors needed to have demonstrated superior parts business growth, which includes three main factors: exceeding parts sales goals, attaining high parts fill-rates, and successfully executing parts promotions. The distributor has to complete product reworks – repairing products in accordance with Toro’s inventory standards – in a timely manner and achieve excellence in service training too.

Michael goes on to say: “It’s vital that our customers know the importance of using genuine parts in their machines so that they can run to the best of their ability. Part of this is educating them through our team’s expertise and promotions.

Lee Rowbotham, service manager at Reesink UK adds, “Our training courses and ReeAssure maintenance plans are also key components of our Aftermarket offerings. In particular, the Turfcare Mechanics course has gone a long way to equip customers with the fundamentals they need to service and maintain their Toro machines, while the ReeAssure scheme provides customers with manufacturer’s routine maintenance and scheduled servicing, giving that extra peace of mind. I think that’s what sets Reesink apart, that extra bit of attention afforded to all of our customers even down the line. Being recognised for that and winning this award means a lot to Reesink and especially to our incredibly hardworking aftermarket team – it’s a real honour.”