Paul Langford named as new director at Redexim

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A well-known industry name has joined the team at Redexim to support their continued growth and spearhead the UK’s commercial activities. As the new director of commercial operations, Paul Langford will be leading the team of regional sales managers and in charge of the development of the overall sales and marketing strategies to further cement Redexim’s position at the heart of the natural and synthetic turf maintenance sectors.

Formally the managing director of TigerTurf UK, Paul has an illustrious track record for building successful B2B and B2C relationships and proactively driving business change, which has resulted in over 20 years of commercially-driven experience in leadership and sustainable growth. Alongside his position at TigerTurf UK, Paul held the role of manufacturing group chairman at The Sports and Play Contractors Association (SAPCA) for six years – during which he also represented the synthetic turf manufacturing sector on the FIFA Turf Advisory Group (TAG).

On his appointment, Paul commented: “In Redexim, I have found a like-minded company that have a pedigree of high-performance products and ambitions to grow in what is an ever-changing marketplace.”

“I’m a big believer that business should be approached with a strong sense of purpose, the right tools and the right plan to deliver excellence – but not forgetting to have some fun along the way!” he added.

Paul lives in Northampton with his wife of 25 years and son who is a trainee lawyer and when not working, can often be found on the golf course at weekends or indulging in his passion for guitars and all things cars.