John Deere appoints European president
By Alistair
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John Deere is appointing Deanna M. Kovar as the future president of its Agricultural Machinery business, effective November 1, 2023. Kovar will oversee regions 1 (Africa, Middle East and Asia) and 2 (Europe and CIS), for the agricultural equipment and turf businesses. She previously led the Precision Agriculture business unit.
She will replace Markwart von Pentz, who will assume an advisory role to CEO John C. May before his retirement in 2024.
“I’m proud of what we’ve accomplished with John Deere in Europe, Africa and Asia over the past years. Now is a perfect moment to pass on the baton and I can think of no better successor than Deanna,” summarised von Pentz.
It is precisely in the digitalisation of agriculture that Kovar is a proven expert. In her previous position, she was instrumental in the company’s transformation into a ‘Smart Industrial Company’ and in the introduction of the ‘John Deere Production Systems’.
Kovar grew up on a dairy farm in Wisconsin, USA and has been with John Deere since 2000.
“For me, it was exciting to observe Mark’s early commitment to digitalisation and our common goal was always to meet the complex and digital demands of farmers,” she said.
By Alistair
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