Indoor demonstration increase for SALTEX

By Alistair March 20, 2020 10:32

Due to popular visitor demand, show organisers have revealed that an increased number of indoor demonstrations will be taking place at SALTEX 2020 in a large dedicated arena on the show floor.

At SALTEX 2019 the Eco Village demonstration area offered visitors the opportunity to experience the latest green technology in groundscare and played host to daily demonstrations of cutting-edge sustainable products, which included electric mowers, loaders, brushcutters, hedgecutters, chainsaws and woodchippers.

This feature attracted large crowds of onlookers, which gave exhibitors the opportunity to promote their products in more detail. In fact, every exhibitor that participated in the Eco Village reported an increase in footfall to their stand and claimed that it helped them generate a significant amount of sales leads.

Many exhibitors are already signing up to the new demonstration feature which is set to be more than twice the size of the Eco Village.

Commenting on the enlarged demonstration arena, SALTEX director Luke Perry said: “The success of SALTEX is achieved by listening to every single piece of feedback following a show. According to the post-show visitor survey there is a real desire to see more indoor demonstrations on the show floor. Therefore, for SALTEX 2020 we have taken the decision to display more indoor demonstrations. Not only will it be a fantastic attraction for visitors, but it will also be a great opportunity for exhibitors to proudly put their products directly in front of over 9,000 visitors who have the appetite and budget for new equipment.”

SALTEX 2020 will take place at the NEC, Birmingham on November 4 and 5.