Henton & Chattell becomes new Kubota dealer

By Alistair June 11, 2023 08:16

Henton & Chattell has become a Kubota dealer for agricultural and groundcare machinery, covering the east Midlands area.

The appointment is a strategic move for the long-term business ambition of Kubota, which is to continue to grow the groundcare and agricultural machinery aspects of its business.

“This latest dealer announcement reinforces Kubota’s commitment to its customers and the market,” explained Henry Bredin, general manager of Kubota (UK)’s Tractor Business Unit. “The appointment of Henton & Chattell will help Kubota to further strengthen its position in these important market sectors, by serving a wider cross-section of customers.”

Established in 1931, Henton & Chattell is one of the largest garden machinery distributors in the UK and is currently located in Nottingham. A family-owned business, it has a wealth of experience supplying a broad range of customers from its logistics operation, which boasts a workforce of 85 and over 11,000 square metres of warehouse space.

A history of innovation has enabled the company to become a reliable distributor in its industry, and now the firm is ready to build on that success by expanding as a Kubota dealer. This brings M-series tractors, implements and R0 compact loaders, plus a comprehensive range of groundcare and professional turf care products including the new EK compact tractor series and new FC-series out-front mower, plus G-series ride-on mowers and RTV utility vehicles.

“We are delighted to have this opportunity to move our business forward with Kubota,” said Peter Chaloner, managing director of Henton & Chattell. “We like to be successful in every market we’re in, which means it’s all about our team, its knowledge, and the ability to deliver first class customer service.

“We already have a strong groundcare team. The opportunity to develop a machinery business to provide sales, service and support to the industry through a partnership with a dynamic and forward-thinking manufacturer is the next logical stage of our business development.”