Baroness UK expands territory area for Lister Wilder

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Baroness UK has announced the expansion of the territory area for existing dealer partner Lister Wilder. Effective immediately, sales and support across the Baroness range will now be offered to customers in the Dorset area which will be serviced by the Lister Wilder Salisbury depot, which opened in late 2023.

The move marks a natural progression for the territory already covered by the longstanding Baroness dealer, adding the Dorset region to the counties of Gloucester, Wiltshire and across to Hampshire, Kent and London already under Lister’s remit.

Phill Hughes, Sales and Hire Director for Lister Wilder said, “We are delighted to have been appointed as Baroness dealers for Dorset following our move last year into the area with our new Salisbury branch. Having now sold and supported Baroness machinery for over 10 years, we believe we understand just what the golf and fine turf sports industry needs when it comes to purchasing and supporting this type of machine. The Baroness brand has grown significantly over this time, becoming a number one choice with customers who enjoy the low cost of ownership, extended re-grind schedules and outstanding quality of cut.”

“The Lister’s company logo ‘Sales with Service’ highlights the importance that we deliver good local support. We firmly believe this ethos has helped us to become both Baroness UK’s largest dealer and a key supplier to golf courses across the South. With this latest addition to our area coverage, we are looking forward to serving customers from the Kent coastline to the Bristol estuary with our network of branches providing on-site support and backup.”

Adam Butler, Baroness Sales Director added, “Expanding Lister Wilders already substantial area is yet another move to show continued growth and customer support throughout the UK – yes our machines are great but we must have equally great service to back them up! Lister Wilder’s track record in customer service is second to none and we’re very happy to be in partnership with a company that demands these high standards across the board. We also thank Highwoods for their superb efforts and all they’ve done for the brand in this area over the last few years.”